
We created several 'satellite' websites around their existing main site. Each satellite site emphasises either one product or a small range of closely related products. Each of these mini-sites is specifically optimised to target web traffic and direct customers through to their main site. By using a specific domain name and keywords associated with a smaller number of products, the aim is that these smaller sites could potentially rank as well if not better than the main site in search engine results. The theory is along the lines of "two is better than one" and therefore Cuddly Wheaties should have twice the chance of being found.
These sites are still being designed and constructed but are due for completion shortly.
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